Distribution tool
AI changes who controls discovery.
When AI interfaces answer, summarize, recommend, and compare, demand can move before a visitor reaches your site. The calculator below estimates how exposed search-led distribution is to AI disruption.
Calculator
AI Traffic Exposure Calculator
Output
Estimated exposure
Traffic at risk—
Monthly leads/customers at risk—
Revenue exposure—
Exposure level—
What this means
Enter the traffic assumptions and calculate to see whether AI search is a visibility issue or a strategic distribution risk.
Next action
Do not only ask how much traffic you get. Ask who explains your brand when users stop clicking links.