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Track 03

Distribution & Value Capture

This track examines how value is captured in the AI economy: through interfaces, workflows, trust layers, distribution channels, agent ecosystems, and the operating positions that sit between raw intelligence and the end user.

Track overview

Great models do not automatically create great businesses or enduring power. Value is often captured by those who control the interface, the workflow, the customer relationship, the trust layer, or the distribution channel. This track studies where economic leverage actually accumulates once AI becomes abundant.

Why this matters

In AI, being technically impressive is not enough. The real winners are often the ones who own access, habit, distribution, switching costs, and embedded workflow position.

Core questions

Where does value actually accrue when intelligence becomes cheap and widely available?
Will model providers capture most of the upside, or will the interface and workflow layer dominate?
How do trust, compliance, and customer relationships reshape value capture in AI?
What role do agents play in changing software distribution and workflow ownership?
Which businesses are vulnerable to AI disintermediation, and which become stronger?
How should founders and institutions think about distribution in an agentic economy?

Flagship briefings

Flagship briefing

The Distribution Layer of the AI Economy

A core paper on why value capture often happens above the model layer and closer to the user, workflow, and decision interface.

Flagship briefing

From Models to Workflows

An analysis of how the center of gravity shifts from raw intelligence to embedded use cases and operational integration.

Flagship briefing

Trust, Distribution, and the New AI Middle Layer

A briefing on how trust, compliance, and product positioning become mechanisms of economic power.

Research notes

Why the Interface Still Wins

A short note on why end-user control often matters more than upstream technical brilliance.

Agent Ecosystems and Workflow Capture

How specialized agents may reshape the software stack and create new chokepoints.

AI SaaS vs AI-Native Products

Which business models are likely to adapt, and which are likely to get hollowed out.

The Economic Value of Embedded Trust

Why safety, reliability, and institutional credibility may be monetizable layers of the stack.

Search, Discovery, and Distribution in an Agentic Web

How agents may change the economics of attention, navigation, and customer acquisition.

Who Owns the Customer Relationship in AI?

A field memo on access, stickiness, and the battle to stay closest to the user.

Data & indexes

AI Distribution Power Index

A framework for comparing which firms control access, workflow, trust, and user attention.

Agent Ecosystem Landscape

A structured map of where agent-driven value capture is emerging across the stack.

Workflow Ownership Tracker

A model for analyzing which players are becoming embedded inside high-value decision flows.

Want to discuss this track?

For founder strategy, AI distribution, value capture, platform positioning, or speaking and research collaboration, contact the Institute directly.

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